Privacy Policy

1. Information We Collect

Personal Information

When you use Adaptly, we may collect the following types of personal information:

• Account Information: Name, email address, company name, and billing information
• Usage Data: How you interact with our service, features used, and performance metrics
• Technical Data: IP address, browser type, device information, and cookies
• Website Content: HTML content and meta information from pages where our script is installed (for personalization purposes only)

Information We Do NOT Collect

• Personally identifiable information from your website visitors
• Sensitive personal data (health, financial, biometric information)
• Information from forms or user inputs on your website
• Tracking data across websites not using our service

2. How We Use Your Information

We use your information to:

• Provide Our Service: Generate AI-powered personalizations for your landing pages
• Account Management: Create and manage your account, process payments, and provide support
• Service Improvement: Analyze usage patterns to improve our AI algorithms and features
• Communication: Send service updates, security alerts, and support messages
• Legal Compliance: Meet our legal obligations and protect against fraud

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except in the following circumstances:

• Service Providers: Trusted partners who help us operate our service (e.g., cloud hosting, payment processing)
• Legal Requirements: When required by law, court order, or government request
• Business Transfer: In the event of a merger, acquisition, or sale of assets
• Consent: When you explicitly consent to sharing your information

4. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: All data is encrypted in transit and at rest
• Access Controls: Strict access controls and authentication requirements
• Regular Audits: Security assessments and vulnerability testing
• Data Minimization: We only collect and retain data necessary for our service

5. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Receive your data in a structured, machine-readable format
• Opt-out: Unsubscribe from marketing communications

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking

We use cookies and similar technologies to improve your experience:

• Essential Cookies: Necessary for the service to function properly
• Analytics Cookies: Help us understand how you use our service
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings, though some features may not work properly if cookies are disabled.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.

8. Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our service after such modifications constitutes acceptance of the updated Privacy Policy.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: