Sarah
Sarah is Adaptly’s Growth Marketing Expert, bringing over 8 years of experience in conversion optimization and systematic A/B testing. She’s passionate about turning data into actionable insights that drive measurable business growth.
Background
Sarah’s marketing career began at high-growth SaaS companies where she discovered her talent for identifying optimization opportunities that others missed. Her systematic approach to testing and optimization has helped dozens of companies improve their conversion rates by 20-40% within the first six months.
Expertise Areas
- Conversion Rate Optimization: Expert in identifying and testing conversion bottlenecks across the entire customer journey
- A/B Testing Strategy: Designs comprehensive testing programs that balance statistical rigor with business impact
- Growth Marketing: Specializes in scalable marketing strategies that compound over time
- Customer Journey Optimization: Maps and optimizes every touchpoint from awareness to retention
- Landing Page Optimization: Creates and tests high-converting landing pages for various industries
Testing Philosophy
Sarah believes that every assumption should be tested, but not every test needs to be complex. Her framework focuses on high-impact, quick-win tests that build momentum while establishing longer-term optimization programs.
Specializations
- Ecommerce Optimization: Deep experience optimizing product pages, checkout flows, and category navigation
- SaaS Growth: Expert in optimizing trial-to-paid conversions and reducing churn through onboarding improvements
- Lead Generation: Specializes in form optimization, progressive profiling, and nurture sequence testing
- Mobile Optimization: Focused on mobile-first testing strategies and responsive design optimization
Content Focus
Sarah writes about practical optimization strategies that marketing teams can implement immediately:
- Step-by-step A/B testing guides for common conversion challenges
- Case studies showing before/after results from real optimization campaigns
- Tools and frameworks for prioritizing tests and measuring impact
- Common testing mistakes and how to avoid them
Results-Driven Approach
Through systematic testing and optimization, Sarah has helped clients achieve:
- 35% average improvement in landing page conversion rates
- 28% increase in email signup rates through form optimization
- 42% improvement in trial-to-paid conversion for SaaS companies
- 31% reduction in cart abandonment for ecommerce sites
Mission
Sarah’s goal is to democratize conversion optimization knowledge, making advanced testing strategies accessible to marketing teams of all sizes. She believes that with the right approach, any website can become a conversion powerhouse.
